Protein Bars in India

They have become my goto chocolate fix when I'm travelling. Sometimes they are even my meal replacements :sweat_smile: ( pepe icon https://cdn3.emoji.gg/emojis/4328-pepe-sweatsmile.png ). So here's a deep dive I did for myself.

Scored each bar on nutrition, ingredient cleanliness, how much they actually disclose, and value for money. Table's sortable, click any column header.

The verdict

40% nutrition, 25% clean, 20% transparency, 15% value

#Src
1
Double Cocoa
The Whole TruthB+13.3g14.8Rs 906Clean100%[1][5]
2
Peanut Cocoa
The Whole TruthA15g16.7Rs 904Clean100%[1][5]
3
Coconut Cocoa
The Whole TruthB+12.2g13.6Rs 906Clean100%[1]
4
PRO Double Cocoa20g PRO
The Whole TruthA20.3g15Rs 1356Clean100%[1][9]
5
Chocolate Wafer
SuperYouB10g18.2Rs 557Clean0%[6]
6
Choco Peanut Butter Wafer
SuperYouB10g18.2Rs 558Clean0%[2]
7
Mega Protein Wafer20g Mega
SuperYouB20g18.5Rs 1089Clean0%[7]
8
Daily Choco AlmondDaily
RiteBite Max ProteinC10g14.1Rs 71161 red1 yellow0%[3][8]
9
Active Choco FudgeActive
RiteBite Max ProteinB20g16.1Rs 124201 red2 yellow0%[3][8]
10
Ultimate Choco AlmondUltimate
RiteBite Max ProteinB30g18.8Rs 160221 red3 yellow0%[3][8]
11
Chocolate Brownie
PhabB21g16.8Rs 125151 yellow0%[4]
12
Mocha Nut Fudge
PhabB21g16.8Rs 125151 yellow0%[4]
13
The OG BhelBhel Bar
PhabB10g15.4Rs 6512Clean0%[4]
13 records

Side by side

Switch metrics. Each dot is one bar.

Grams of protein you get for every Rs 100 spent. Higher is better.

The Whole TruthSuperYouRiteBite Max ProteinPhab

What's actually in them

One bar from each brand. Only The Whole Truth tells you the percentages.

The Whole Truth

Double Cocoa

Rs 90
13.3g protein52g bar
  • 35%Cashew Nuts

    Whole roasted cashews. Source of healthy fats and minerals.

  • 27%Dates

    Natural sweetener. No added sugar — all sweetness comes from dates.

  • 17%Raw Whey Protein

    Complete protein with all essential amino acids.

  • 6%Cocoa Powder

    Real cocoa — no artificial or natural chocolate flavours.

  • 5%Cocoa Butter
  • 10%Almonds

    Whole roasted almonds for crunch and protein.

SuperYou

Chocolate Wafer

Rs 55
10g protein40g bar
Atta (Whole Wheat)Fermented Yeast ProteinJowar (Sorghum)Cocoa ButterCocoa PowderSunflower LecithinSalt

Ingredient percentages not disclosed. ~7 total ingredients on label.

RiteBite Max Protein

Ultimate Choco Almond

Rs 160
30g protein100g bar
Soy Protein IsolateCalcium CaseinateWhey Protein ConcentrateIsomalto-oligosaccharidePolydextroseDark CompoundAlmondsGlycerinBCAA BlendL-GlutamineVitamin & Mineral PremixCocoa PowderNatural FlavourEmulsifier (Soy Lecithin)Sucralose

Ingredient percentages not disclosed. ~22 total ingredients on label.

Phab

Chocolate Brownie

Rs 125
21g protein65g bar
Whey Protein IsolatePea Protein IsolateSoy Protein IsolateArabian DatesChicory Root Fiber (Inulin)Dark Chocolate ChipsAlmondsCocoa PowderGlycerinNatural FlavourSalt

Ingredient percentages not disclosed. ~15 total ingredients on label.

All the numbers

Everything that went into the scoring.

#
1Double CocoaThe Whole Truth5213.325610.45.4906100%21%14.810073
2Peanut CocoaThe Whole Truth5215245132.5904100%25%16.710078
3Coconut CocoaThe Whole Truth5212.225310.93.3906100%19%13.610071
4PRO Double CocoaThe Whole Truth6720.333712.95.81356100%24%1510076
5Chocolate WaferSuperYou4010190035570%21%18.210056
6Choco Peanut Butter WaferSuperYou4010190035580%21%18.210056
7Mega Protein WaferSuperYou60202807510890%29%18.510063
8Daily Choco AlmondRiteBite Max Protein50101791571160%22%14.18049
9Active Choco FudgeRiteBite Max Protein7520313115124200%26%16.17552
10Ultimate Choco AlmondRiteBite Max Protein10030361110160220%33%18.87059
11Chocolate BrowniePhab65212468.67.9125150%34%16.89565
12Mocha Nut FudgePhab652124698125150%34%16.89565
13The OG BhelPhab35101402365120%29%15.410060
13 records

How this was scored

Default is 40% nutrition (protein density) + 25% cleanliness (flagged additives) + 20% transparency (disclosed %) + 15% value (protein per rupee). Switch presets above to change the weights. Red flags cost 15 points, yellow flags 5. No lab testing — all values as declared on the label.

References

Every number in this post came from one of these. Click a [n] link in the table to jump here.

  1. [1]
    The Whole Truth — official website— brand website, accessed 2026-03-28
  2. [2]
    SuperYou — protein wafers collection— brand website, accessed 2026-03-28
  3. [3]
    RiteBite Max Protein — official store— brand website, accessed 2026-03-28
  4. [4]
    Phab Chocolate Brownie — Open Food Facts— open food facts, accessed 2026-03-28
  5. [5]
    The Whole Truth — FatSecret India— manual, accessed 2026-03-28
  6. [6]
    SuperYou Chocolate Wafer — product page— brand website, accessed 2026-03-28
  7. [7]
    SuperYou 20g Mega Wafer — product page— brand website, accessed 2026-03-28
  8. [8]
    RiteBite Ultimate — 1mg listing— manual, accessed 2026-03-28
  9. [9]
    The Whole Truth PRO — BigBasket listing— bigbasket, accessed 2026-03-28